Darrell Crall - Leader in Golf Transformation Darrell Crall has spearheaded several transformative initiatives in the golf industry. As chief operating officer of the PGA of America, he directed day-to-day operations, overseeing a broad spectrum of departments and playing a pivotal role in creating the PGA's strategic plan. Today, Darrell Crall leads Saluki Marketing as its managing partner and chief commercial officer. Mr. Crall's impact goes beyond traditional roles, as evidenced by his creation of the PGA Diversity and Inclusion Department and leadership in initiatives like PGA Jr. League and PGA Works. His strategic vision is highlighted by the acquisition and enhancement of the Women's PGA Championship, elevating it to match the organization's premier championships, including the Ryder Cup and PGA Championship. Known for his commitment to diversity, equity, and inclusion, Mr. Crall has co-led industry-wide initiatives and created platforms like Connecting with Her. His strategic foresight and commitment to positive change make him a respected leader in the golf community. Mr. Crall graduated from Duke University, where he earned a Bachelor of Arts Degree in History and was a full scholarship student-athlete. He spends his leisure time working out, meditating, and playing golf.